The historic Wedgwood Collection is to remain in Staffordshire after a public appeal raised the final £2.74 million need to save the ceramic treasures in just one month.
The Art Fund launched the fundraising campaign to stop the collection being sold off and now plans to gift the collection to the V&A and for it to remain on display in the museum at the Wedgwood factory site in Barlaston.
It proved to be the fastest fundraising campaign in the 111 year history of the Art Fund and the charity said the country united to save the collection for Staffordshire.
The Collection contains over 80,000 works of art, ceramics, manuscripts and letters, pattern books and photographs covering the 250-year history of Wedgwood.
7,500 individual donations
In total, nearly 7,500 individuals donated to the public fundraising campaign with an average donation of £77.82. An average of 259 public donations were received every day.
All public donations were matched pound for pound by a private charitable foundation. In total, the Heritage Lottery Fund has pledged £10.867m to the appeal.
Staffordshire County Council pledged £100,000 to keep the collection together and in the region.
Philip Atkins, Leader of Staffordshire County Council, said: “The Wedgwood Collection is very much a testament to the historic and cultural past of Staffordshire and as a county we couldn’t just stand by and let these treasured masterpieces be lost forever for the nation to view, enjoy and learn from.
“We are delighted that our donation has helped safeguard this unique collection and will ensure the Wedgwood Collection can be kept together, where it belongs here in Staffordshire.”
Find out more about the collection – www.wedgwoodmuseum.org.uk/collections